Mail Direct to Your Prospects
Need mailing services or bulk mail services taken care of on a tight deadline? Our team of professionals will meet and exceed all of your printing and mailing needs. We’ve taken care of the mailing services needs for businesses in Kennewick, Pasco, Richland, West Richland, Eastern Washington, Eastern Oregon and beyond. Our printing and mailing services are one of the most convenient ways to make sure your next mailing is delivered accurately and on time.
Direct mail marketing is a simple, yet very effective tool to grow your business and increase your bottom line by grabbing the attention of potential customers.
According to the United States Postal Service, 98 percent of consumers retrieve their mail the day it’s delivered, and 77 percent sort through it immediately. This means your direct mail message is physically in the hands of your potential customers quickly.
Direct mail campaigns are especially effective when they target specific groups of individuals who need or want your services. You can expect a higher Return On Investment (ROI) from an investment in direct mail when compared to mass advertising, such as radio, television, or print ads. Esprit ‘s professionals can help you procure tailored lists that fit into your demographic sweet spot.
Offering discounts and coupons make a great impression. However, developing a tactical game plan for your campaign is the best way to maximize your response rate. Instead of mailing to the largest audience once, narrow down your contacts and plan to mail them a minimum of three times to obtain the best results.
With the help of Variable Data Printing (VDP), Esprit can customize your campaign to speak directly to your specific audience. Just ask us for more information on increasing your response rate with VDP.
Contact Esprit today to help boost your business through direct mail marketing campaigns.