Esprit Graphic Communications, Inc.

Digital Printing

Print less. Benefit more.

Esprit uses some of the world’s most advanced technology to help you produce more powerful documents that reduce your costs while improving your results.

The way it’s always been…

In business today, we’ve become conditioned to do more. We need to get more prospect names, send them more marketing material. We continually “print and push” our ideas out the door, hoping the message ends up in someone’s hands who will respond.

This was the way it’s always been, and with limited success. Average response rates for mass-produced printed direct mail is only about 2%.

We’ve also become accustomed to producing more brochures and other marketing collateral than we actually need at any given time because it’s simply not cost-effective to produce short runs in high quality color.

This is the way it’s always been, and it results in higher production costs, unnecessary inventory costs, and potentially a great deal of waste as much of the collateral may become outdated before it can be used.

Today, there’s a better way to market your business – and Esprit can take you there.

The way it is now!

Esprit has recently implemented a powerful, high quality HP Indigo Press that lets us help you print less, but get more.

Imagine receiving extremely high quality color documents even if you don’t have the quantities necessary to justify offset press production.

Now, even a run length as short as one is now a viable alternative.

Consider printing on demand so you get the exact quantity of marketing collateral when you need it.

No cost-prohibitive start up costs, no inventory or warehousing costs, and no risk of obsolescence. Plus, digital printing means reprints and last-minute changes are a snap and turnaround time is reduced to a matter of days – or even hours.

Think of 1:1 marketing communications that hit each of your prospects with a relevant, personalized, full-color message. We are talking about variable data capabilities that leverage your marketing message through personalized content, including text and imagery.

Initial research states that personalized printed marketing material conservatively generates 8% response rates.

At Esprit we’ve found that you don’t have to print more. You just have to print smart.

For help realizing the power of digital printing and variable data be sure to call Esprit ~ 509-586-7858